I have something unusual to share with you this week. Just in time for our Purim appeal, iGive.com sent us a challenge. We’ve been members of iGive for years, since they started as “eyeGive” and provided donations in return for clicks alone.
Now they help us when you “Shop for the Cause” … and they’ve challenged us to drum up new members.
Here’s how it works: You’ll get an email from us next Wednesday afternoon, with a link to their site. If you sign up for iGive between noon Wednesday, Central Time (that’s 1pm on the East Coast, and 8pm in Israel), and noon Thursday, and visit any of their 700 stores through iGive… they will give Project Genesis a dollar. And it won’t cost you a penny!
Now that may not seem like much, but it’s all about the numbers. This week, we read in the Torah that everyone was able to donate as much as they wanted to the Temple, but everyone donated just a half-shekel for the daily sacrifices. And those half-shekels, added together, provided for the sacrifices for the entire year — with funds left over!
If we raise $10,000 via this upcoming appeal (which will, of course, request your support via check or credit card as well), we’ll be able to finally launch our redesign project, which has been over a year in the planning and will touch every aspect of the entire family of Project Genesis websites.
Please watch your mailbox! We don’t want to send the link now, as sign-ups outside that 24-hour window will not be part of the challenge. And you know someone would just click and go ahead. 🙂
Rabbi Yaakov Menken
Director, Project Genesis – Torah.org